Led Digital
Led Digital
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{Dustin Callif, Head of Digital Content|The Head of Digital Content in our office is named Dustin Callif|Dustin Callif, Digital Content Head|The Head honcho of our Digital Content is Dustin Callif}
I have an undeniable passion for the interactive space. I have well over 10 years of experience in the area of digital marketing. I helped establish some of the first online promotions with companies such as Blockbuster, Ford and Pepsi, starting my career as a pioneer in creating original online entertainment content with the Digital Entertainment Network. Space Dog
During my term at EZFlix, the interactive division of Landscape Entertainment, I developed internet shows starring such celebrities as Tracey Ullman, John Lithgow, and Hank Azaria. Creative
In 2001 I joined the digital agency Spacedog, moving from Director of Marketing to Co-Owner and Managing Partner. I led Spacedog’s growth strategy into a full-service digital agency, and helped grow the business to more than 20 employees with $8M in billings and NYC and LA offices. Digital Marketing
While there were many parties involved in completing the acquisition of Spacedog by Mendelsohn Zien and Hakuhodo, I am proud to say that I was one of the key parties involved and my efforts played an important part in its successful completion. There is only one other advertising company larger than Mendelsohn Zien and Hakuhodo in all of Asia. I then became their chief digital officer and I led all the digital marketing strategy for all clients and new business prospects.
Working with clients such as Qantas Airways, Tourism Australia, Carl’s Jr., Hardee’s, NBC/Universal, Hitachi, Citibank, Sun-Maid Raisins and numerous others, I have overseen over 100 digital media projects across all digital platforms. Creative Summit, OMMA, and the Davey Awards have recognized me for excellence in digital space.
There are many activities that I enjoy doing to maintain an active presence in my industry. A few things that I have done to maintain that presence are serving as a judge for the Webby's and Davey awards, speaking at many interactive conferences and being a member of the International Academy of Arts & Sciences. There are always many ways to keep up with all things new in the interactive advertising and marketing industry.
In January 2009, I joined Tool of North America. I am now responsible for leading the growth of Tool’s digital business, by working with the creative roster and agency partners to develop interactive live-action content that merges the worlds of technology, art and advertising, as the Head of Digital Content.
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